Captions for · Use case

Captions for recipe video that survive the muted scroll.

95% of recipe video plays muted in feeds. Captions deliver the recipe — ingredient quantities, temperatures, cook times. Without them, your video is silent food porn.

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Aspect ratio
9:16 (1080×1920) for short-form; 16:9 for YouTube long-form
Resolution
1080×1920 vertical, 30 fps
Font size
56–68px on a 1080-wide canvas
Safe zone
Inherit short-form platform safe zones. Recipe videos benefit from captions in the upper half (40–50% from top) so the food stays visible without obstruction.

Why captions matter on Recipe & cooking video

Recipe video is the highest mute-rate content category — viewers cook while watching, and audio is usually off. Captions aren't optional; they're the recipe.

Recommended style

Clean white sans-serif with a soft drop shadow. Recipe viewers are reading-leaning and react to overstyled captions as low-trust. Skip kinetic effects.

The Recipe & cooking video captioning playbook

  1. 01
    Plan the captioning before shooting
    Quantities and temperatures should be in the spoken narration, so AI captions catch them. If you don't narrate, you'll caption manually.
  2. 02
    Generate captions
    Whisper handles cooking vocabulary well. Hand-correct any unusual ingredient names (especially non-English).
  3. 03
    Position captions in the upper half
    Keep the cooking surface visible. 40–50% from top works on most recipe formats.
  4. 04
    Cross-post one MP4 to all platforms
    Recipe videos perform on TikTok, Reels, Shorts, Pinterest, and Facebook — all from the same captioned MP4.
Do
  • Display quantities visibly: '2 cups' as caption text, not just '2 cups' spoken once.
  • Caption transitions and cook times prominently. They're the recipe's structure.
  • Use a calm style — clean white text with subtle shadow. Recipe audiences distrust shouting.
  • Cross-post to Pinterest. Recipe video performs strongly there and burned-in captions survive the embed.
Don’t
  • Don't position captions over the cooking surface.
  • Don't use thin fonts — kitchen lighting and steam reduce contrast.
  • Don't auto-translate without review for foreign ingredients. AI sometimes mistranslates regional terms.
  • Don't ship without captions on recipe content. The category demands them.

Frequently asked

Where should captions go on a recipe video?+

Upper half — 40–50% from top. Lower captions cover the cooking surface, which is the visual point.

Do I need to caption ingredients separately?+

Yes for short-form — viewers can't pause and read the spoken intro. Display quantities as captioned text when each ingredient is added.

What style works for recipe videos?+

Clean white text with soft shadow. Avoid karaoke or shouty styles — recipe audiences read them as untrustworthy.

Caption your next Recipe & cooking video video in seconds.
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