Captions for · Use case

Captions for real estate walkthroughs that close leads.

Property videos play muted on every feed. Captions deliver the price, square footage, and key features — the data that turns a swipe into a tour booking.

Start captioningSee pricing →
Aspect ratio
9:16 (1080×1920) for short-form; 16:9 for full listing video
Resolution
1080×1920 vertical for social; 1920×1080 for listing portals
Font size
48–60px on a 1080-wide canvas
Safe zone
Short-form: standard platform safe zones. Listing video on Zillow / Redfin / brokerage sites: avoid the bottom third — controls overlap.

Why captions matter on Real estate walkthrough video

Listing video is one of the few feed contexts where the viewer is actively shopping. They need price, sq ft, beds/baths, location — and they need it without scrubbing through audio narration.

Recommended style

Clean, premium typography. Real estate buyers respond to calmer styling. White serif (Playfair Display) or modern sans-serif (Inter Medium) on a translucent plate.

The Real estate walkthrough video captioning playbook

  1. 01
    Narrate the listing details
    Walk through stating price, sq ft, key features, neighborhood. AI captioning picks them all up cleanly.
  2. 02
    Generate captions
    Whisper handles real estate vocabulary including unusual neighborhood and building names.
  3. 03
    Reinforce key data with overlay text
    Captions handle the narration; add a separate overlay graphic for price + sq ft + beds/baths that holds the entire video.
  4. 04
    Export MP4 + SRT
    MP4 for social. SRT for Zillow / Redfin / brokerage portals that support it.
Do
  • Use premium typography — Playfair Display or Inter Medium.
  • Display price, sq ft, beds/baths as overlay graphics, not just captions.
  • Caption every feature you mention — buyers re-watch to confirm details.
  • Cross-post to TikTok and Reels — real estate accounts perform well on both.
Don’t
  • Don't use kinetic or karaoke captions on real estate. Reads as untrustworthy.
  • Don't bury captions in the lower 22% — Reels UI overlaps.
  • Don't ship walkthroughs without captions. Buyers won't unmute, and won't watch silent video.
  • Don't translate captions automatically for international buyers — get a real translator for high-ticket markets.

Frequently asked

What style works for real estate captions?+

Calm, premium typography. White serif or modern sans-serif on a translucent plate. Avoid TikTok-shouty styles.

Should real estate listing video have captions?+

Yes — every major listing portal autoplays muted. Captions are how price, sq ft, and features reach buyers.

Can I use the same captioned MP4 for Zillow and TikTok?+

Aspect ratios differ. Listing portals usually want 16:9; TikTok needs 9:16. Caption the master, then export per-aspect.

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