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Where should captions be placed on Instagram Reels?

Short answer

Place captions between 50% and 60% from the top of the frame. Avoid the bottom 22% (Reels UI) and the top 14% (close button and AR badge).

Detail

Instagram Reels has the densest bottom UI of any short-form platform — username, caption text, music chip, and the right-rail action stack together cover roughly the bottom 22% of the frame. Captions placed in that band are guaranteed to be partly hidden. The safest placement is centered horizontally, with the caption baseline between 50% and 60% from the top of the frame. That keeps captions clear of the top close button (top 14%) and well above the action rail. SoCaptions previews the Reels UI overlay so you can verify placement before exporting the MP4.

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